The International Business Blueprint provides a concise introduction to international business for students at all levels.
Key book features:
Multi-disciplinary text in international business offering a good balance between scope and depth.
Covers all the key aspects of international business including the functional areas.
Clearly set out with good use of examples, boxed exhibits, summaries and case studies.
Strong and global approach.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 243 mm
Breite: 170 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-0-631-19665-5 (9780631196655)
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Schweitzer Klassifikation
Sylvester O. Monye is Senior Lecturer in International Business at the Business School, South Bank University, London.
Autor*in
South Bank University
List of figures. List of tables.
List of exhibits.
Preface.
Acknowledgements.
Part I: International Business: An Overview.
1. Introduction to International Business.
2. Institutional Framework and Economic Theories.
3. International Business Environments.
4. International Market Entry and Development Strategy.
Part II: Functional Areas of International Business.
5. International Marketing.
6. International Finance.
7. International Production.
8. International Human Resource Management.
Part III: Managing International Business.
9. Global Strategic Management.
10. Corporate Responsibility.
11. Implementing and Controlling International Business Strategy.
12. The Future of Multinational Business.
Bibliography.
Index.
