Tableof Contents
i. Dedicationand Acknowledgements
ii. Preface
1. MarketingandSocialMedia:ACustomerCentered Approach
2. MarketingandMission,GoalsandObjectives
3. Scanthe Environments
4. SWOT:Strengths,Weaknesses,Opportunitiesand Threats
5. Stakeholders
6. FourStepMarketingModel
7. MarketingResearch
8. MarketingSegmentation
9. MarketingMixStrategy∏
10. PriceorCustomerCosts
11. Place:Channelsof Distribution
12. Promotion:NottheSameasMarketing
13. Case Studies
14. MarketingEvaluation
15. FromtheSocialMediaManager'sPerspective:PuttingItAllTogether Annotated Bibliography
AbouttheAuthors Index
