Why crises are an inevitable and permanent feature of modern societies; the failure of success - the Tylenol poisonings, crisis management's "Ancient History"; a best practice model - a general framework for crisis management; should we tell the truth? - the varieties of truth and telling the truth; assuming responsibility - victim or villain?; detecting weak signals - making sure that you are the first to get worst news!; thinking far outside the boxes; treating the big picture; crisis management 2002 - the challenges ahead.