How do business firms decide on their strategies for political advocacy? What agents do they use to influence the business and governmental environments? Should a corporation use an outside agent such as a trade association or rely on an in-house public affairs manager? This book represents the first-ever comprehensive overview of the burgeoning phenomenon of corporate political agency. Beginning with the basic theoretical concerns of understanding the competitive nature of the democratic system, this collection moves on to the practical considerations of whether the various chosen forms of public affairs activity actually work as intended.
Reihe
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 216 mm
Breite: 140 mm
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ISBN-13
978-0-8039-4348-3 (9780803943483)
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Schweitzer Klassifikation
PART ONE: AGENCY AND COMPETITION
Choosing Agency - Barry M Mitnick
Political Contestability - Barry M Mitnick
PART TWO: BASIC CONTEXTS FOR CORPORATE POLITICAL ACTIVITY: CREATING AGENTS
The Strategic Uses of Regulation - And Deregulation - Barry M Mitnick
Strategic Behavior and the Creation of Agents - Barry M Mitnick
The Efficacy of Business Political Activity - Gerald D Keim and Barry D Baysinger
Competitive Considerations in a Principal-Agent Context
PART THREE: CHOICES OF INSTITUTIONAL SETTING
Selecting an Organizational Structure for Implementing Issues Management - Allen M Kaufman, Ernest J Englander and Alfred A Marcus
A Transaction Costs and Agency Theory Perspective
Agents in Analysis - Barry M Mitnick
The Advisory Role in Public Affairs Management
PART FOUR: CHOICES OF MACRO-LEVEL STRATEGIES AND OF MICRO-LEVEL TACTICS
Shaping Issues/Manufacturing Agents - John F Mahon
Corporate Political Sculpting
Strategy and Tactic Choice in an Institutional Resource Context - William D Oberman
Selecting Corporate Political Tactics - Kathleen A Getz
PART FIVE: ASSESSING THE EFFECTIVENESS OF CORPORATE POLITICAL ACTIVITY
Assessing the Effectiveness of Corporate Public Affairs Efforts - Craig S Fleisher
