While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.
Reihe
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Illustrationen
Maße
Höhe: 234 mm
Breite: 188 mm
Dicke: 51 mm
Gewicht
ISBN-13
978-0-07-042978-9 (9780070429789)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.
Part I: Overview.Electronic Commerce Environment and Opportunities.Modes of Electronic Commerce.Approaches to Safe Electronic Commerce.Electronic Cash and Electronic Payment Schemes.Part II: Security.Internet/Intranet Security Issues and Solutions.MasterCard/Visa Secure Electronic Transaction.E-mail and Secure E-mail Technologies for Electronic Commerce.Part III: Internet and Web Site Establishment.Internet Resources for Commerce.Internet Resources: A Travelogue of Web Malls.Part IV: Advertising on the Internet: Issues and Technologies.Electronic Publishing Issues, Approaches, Legalities, and Technologies.Appendices Index.
