This is the very first work on the Certified Internet Webmaster E-Commerce exam, in our dependable Certification Bible format, to appeal to motivated test-takers as well as those responsible for implementing e-commerce on the job.
CIW E-Commerce Designer Certification Bible closely follows Prosoft Training's curriculum and their objectives for the CIW E-Commerce exam. Throughout the chapters and exercises, the authors use a mock Web site, created to be used as a case-study for all phases of design and development. Topics include legal issues, marketing to the web, online promotion techniques, building a web site, attracting e-customers, supporting business-to-business activities, using online storefront packages, working with IIS, working with Site Server (Commerce Edition), customization, transaction security, and management.
Covers: Exam 1D0 425
Auflage
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
Maße
Höhe: 24.1 cm
Breite: 19.6 cm
Dicke: 45 mm
Gewicht
ISBN-13
978-0-7645-4825-3 (9780764548253)
Schweitzer Klassifikation
About the Authors Chris Minnick is the founder, lead Web application developer, and business manager of Minnick Web Services. He has over 15 years of programming experience and has been developing Web sites since 1994. Margaret T. Minnick is the co-president and lead designer of Minnick Web Services, where she also works on content management and application development. She has been designing and developing Web sites since 1997. Ed Tittel is a 19-year computer industry veteran. He is currently the President of LANWrights, Inc. and Vice President of IT Certifications at Leaplt.com. Ed stays busy writing books (he has 110 titles to his credit) and magazine articles, teaching, and consulting.
Autor*in
Reihen-Herausgeber
Preface.
Acknowledgments.
PART I: E-Commerce in Context.
Chapter 1: E-Commerce Overview.
Chapter 2: Legal Issues and the Internet.
Chapter 3: Marketing to the Web.
Chapter 4: Online Promotion Techniques.
PART II: Designing an Effective E-Commerce Presence.
Chapter 5: Building Usable Web Sites.
Chapter 6: E-Service for E-Customers.
Chapter 7: Supporting Business-to-Business Activities Online.
Chapter 8: Entry-Level E-Commerce Outsourcing.
Chapter 9: Mid-Level Online Storefront Packages.
Chapter 10: High-Level Online Storefront Packages.
Chapter 11: Case Studies: Creating an E-Commerce Company.
PART III: Building an E-Commerce Site Foundation.
Chapter 12: Going Behind the Scenes.
Chapter 13: Working with Internet Information Server.
Chapter 14: Working with E-Commerce Software: Actinic Business.
Chapter 15: Customizing an E-Commerce Site.
PART IV: Operating and Enhancing E-Commerce Sites.
Chapter 16: Creating Online Catalogs.
Chapter 17: Processing Online Transactions.
Chapter 18: Supporting E-Services.
Chapter 19: E-Commerce Transaction Security.
Chapter 20: Managing E-Business information.
Chapter 21: Managing an E-Commerce Web Site.
Appendix A: What's on the CD-ROM.
Appendix B: Sample Exam.
Appendix C: Exam Objectives Matrix.
Appendix D: Exam Tips.
Appendix E: E-Commerce Resources Online.
Appendix F: Checklist: Planning E-Commerce.
Appendix G: Companies and Products Mentioned.
Appendix H: E-Commerce Bibliography.
Glossary.
Index.
End-User License Agreement.
CD-ROM Installation Instructions.
