Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?
While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).
This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.
Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 237 mm
Breite: 177 mm
Dicke: 29 mm
Gewicht
ISBN-13
978-0-596-10019-3 (9780596100193)
Schweitzer Klassifikation
Sarah Milstein is an editor with O'Reilly, focusing on the Missing Manual series. She's written numerous articles for the New York Times, and is the former editor of the New York Software Industry Association's newsletter. Before that, she worked in the non-profit sector. Intermittently, Sarah posts quirky movie reviews on her web site, www dogsandshoes.com.Rael Dornfest is Chief Technology Officer at OReilly Media. He assesses, experiments, programs, fiddles, fidgets, and writes for the OReilly Network and various OReilly publications. Rael is Series Editor of the OReilly Hacks series and has edited, contributed to, and coauthored various OReilly books, including Mac OS X Panther Hacks, Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies. He is also Program Chair for the OReilly Emerging Technology Conference. In his copious free time, Rael develops bits and bobs of freeware, particularly the Blosxom weblog application, is Editor in Chief of MobileWhack, and (more often than not) maintains his Raelity Bytes weblog.
Inhaltsverzeichnis
The Missing Credits
Introduction
Part One: Searching with Google
Chapter 1. Google 101
The Heart of Google: Basic Text Searches
How to Get More out of Google
Getting Specific
To Quote a Phrase
Searching Within Your Results
And vs. Or
Just Say No
Just Say Yes
Getting Lucky
Two Important Google Quirks
Wildcards
The Ten-Word Limit
Interpreting Your Results
Your Actual Results
The Things You Didn't Ask For
The Stuff at the Bottom of the Results Page
When Not to Use Google
Nine Very Cool Google Tricks
Definitions
Calculator
Phonebook
Street Maps
Stock Quotes
Patents, Tracking IDs, and Other Numeric Goodies
Weather
Q&A
Movies
A Final Tip: Googling Google
Chapter 2. Superior Searching
Have It Your Way: Setting Preferences
Interface Language
Search Language
SafeSearch Filtering
Number of Results
Results Window
Advanced Search
Refining Your Search
Page-Specific Search
Topic-Specific Searches
Advanced Search on Steroids
Searching by Language and Country
Searching by Town
Getting Fancy with Syntax
Searching Titles
Searching Text
Searching Anchors
Searching Within Sites and Domains
Searching URLs
Who Links to Whom?
Caching Up
Daterange
Searching by File Type
Searching for Related Content
Synonyms
Most of the Kit and Caboodle
Mixing Syntax
How Not to Mix Syntax
How to Mix Syntax Correctly
Anatomy of a Google URL
Changing the Number of Results
Changing the Interface Language
Two More URL Tricks
Part Two: Google Tools
Chapter 3. Googling Further: Images, News, Maps, and More
Google Images
Searching for Images
Reading Your Images Results
Google News
Searching Google News
Browsing Google News
Customizing Google News
Getting the News Delivered
Google Maps
Using Google Maps
Getting Directions
Using Local Search and Maps Together
Google Directory
When to Use the Directory
Browsing the Directory
Searching the Directory
Google Print
Searching for Books
Chapter 4. Googling with Others: Groups and Answers
Google Groups
When to Use Google Groups
How Google Groups Are Organized
How the Usenet Groups Are Organized
Navigating Google Groups
Posting Messages in Google Groups
How to Create a Google Group
Google Answers
When to Use Google Answers
Before You Ask a Question
Asking a Question
While You Wait
Getting an Answer
Changing Your Account Settings
Chapter 5. Shopping with Google
When to Use Froogle
Finding Stuff with Froogle
Searching
Advanced Froogle Search
Shopping Lists
Chapter 6. The Google Toolbar
The Google Toolbar: Search Faster
Installing the Google Toolbar
Working with the Search Box
The Two Toolbar Buttons You Can't Get Rid Of
The Optional Toolbar Buttons
Other Browsers with Google Features
Safari
Mozilla, Firefox, and Netscape
Two More Browsers Worth Mentioning
Chapter 7. More Cool Google Tools
Alternative Search Boxes
Browser Buttons
Search Sidebars
Searching from the Address Bar
Bookmarklets
Google Desktop Search
Installing Google Desktop Search
Using Google Desktop Search
Disabling Google Desktop Search
Google Deskbar
Installing the Deskbar
Searching via the Deskbar
Customizing the Deskbar
Experimental Google Tools
Personalized Search
Personalize Your Homepage
My Search History
Google Suggest
Google Video
Google Web Accelerator
Google Sets
Google Wireless
Can Your Device Get Online?
Is Your Device Actually Online?
Googling on the Fly
Google Mobile Local Search
Froogle on the Road
Google SMS
Sending Out an SMS
Part Three: Google for Webmasters
Chapter 8. Becoming a Search Result
Getting Your Site Ready for Google
The Fundamental Steps
Getting Google's Attention
Introduce Yourself to Google
Link Up I
Link Up II
Does Google Know You're There?
Rising in Google Results
Getting Rid of Google
Hiding from the Whole World
Hiding from Google
Removing Yourself from Google
Adding Google Searches to Your Site
Adding a Box for Searching the Web
Adding a Box for Searching Your Site
Chapter 9. Making Money with Google
Google AdSense
Signing Up for Google AdSense
Logging in to Your AdSense Account
Building Your AdSense Ads and Adding Them to Your Pages
Adding a Google Search Box to Your Pages
Getting Paid
Monitoring Your Performance
Honing Your Ads
Referrals
Getting Help
Google AdWords
Understanding AdWords Terminology
Understanding the Costs
Before You Sign Up
A Few Final Words of Warning
Signing Up
Managing AdWords
Reporting
Billing
Getting Help
Chapter 10. Google Analytics
How Google Analytics Works
Setting Up Google Analytics
Signing Up
Setting Up Your Site for Tracking
A Snapshot of Your Web Traffic
The Executive Overview
Changing the Date Range
Exporting the Data
Printing a Report
Assessing Your Site
Your Most (and Least) Popular Pages
More Content Performance Reports
Fine-Tuning a Chart
Drill-Down Analysis
Goal Tracking
Creating a Goal
Reporting with Goals
Understanding Your Visitors
Where They Live and Who They Are
New and Returning Visitors
Browser Capabilities
Part Four: Gmail
Chapter 11. Gmail
Welcome to Gmail
Getting a Gmail Account
A Peek in the Gmail Window
Composing and Sending Messages
Formatting a Message with Rich Text
Adding File Attachments to Messages
Using Picasa to Send Photos by Gmail
Creating a Signature File
Receiving and Reading Gmail
Checking Your Gmail
Reading Your Gmail Messages
Spam, Spam, Spam, Spam
Gmail Mailbox Management
Archiving Messages
Taking Actions with Messages
Creating and Applying Message Labels
Mail Filters
Googling Your Gmail
Deleting Messages Forever
Printing Messages
The Contacts List
Manually Adding Contacts to Gmail
Importing Contacts from Other Mail Programs
Troubleshooting Importing Errors with Contacts
Editing and Deleting Gmail Contacts
Adjusting Your Account Settings
Mail Settings
Labels
Filters
Forwarding and POP
Account Settings
Other Cool Gmail Tricks
Gmail Keyboard Shortcuts
Turning Gmail into a Web-Based File Server
Three Other Ways of Reading Gmail
Using Gmail with a Different Mail Program
Auto-Forwarding Gmail Messages
Using Gmail with a News Reader
Part Five: Appendix
Appendix. The Google Wide Web
Sites That Use Google
Sites That Discuss Google
Index
