Revolutionary new software applications are constantly emerging onto the market. As part of an academic series written on alternative technology, this text presents key information on Social Networking and encourages hands-on learning throughout the material.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 225 mm
Breite: 275 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-0-13-706374-1 (9780137063741)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Michael Miller has written more than 100 non-fiction how-to books over the last two decades, including Absolute Beginner's Guide to Complete Basics, Windows 7 Your Way, YouTube for Business, The Complete Idiot's Guide to Music Theory, and the Introduction to Google Apps textbook. His books have collectively sold more than 1 million copies worldwide. Miller has established a reputation for his conversational writing style and for clearly explaining complex topics to casual readers. More information can be found at the author's website, located at www.molehillgroup.com.
<b><P style="MARGIN: 0px" align=left text-align="left">Chapter One | </b><P style="MARGIN: 0px" align=left text-align="left">A Practical Guide to Social Networking 1<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Understand Social Networks 1<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Recognize the Benefits of Social Networking 5<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Comprehend the Hazards and Limitations of Social<P style="MARGIN: 0px" align=left text-align="left">Networking 6<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Protect Your Privacy 7<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Recognize Social Networking Do's and Don'ts 9<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Appreciate How Businesses Use Social<P style="MARGIN: 0px" align=left text-align="left">Networking 11<b><P style="MARGIN: 0px" align=left text-align="left">Objective 7</b><P style="MARGIN: 0px" align=left text-align="left">Realize The Future of Social Networking 12<b><P style="MARGIN: 0px" align=left text-align="left"> <P style="MARGIN: 0px" align=left text-align="left">Chapter Two | </b>Using Facebook: The Basics 17<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Get Started with Facebook 18<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Setting Up Your Facebook Account 19<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Personalize Your Profile 23<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Find Friends 24<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Finding Friends 25<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Manage Your Homepage 30<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Using the Homepage 31<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Update Your Status 33<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Posting Status Updates 34<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Communicate with Friends 38<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 5</b><P style="MARGIN: 0px" align=left text-align="left">Communicating with Friends 38<b><P style="MARGIN: 0px" align=left text-align="left">Objective 7</b><P style="MARGIN: 0px" align=left text-align="left">Use Facebook Applications 41<b><P style="MARGIN: 0px" align=left text-align="left"> <P style="MARGIN: 0px" align=left text-align="left">Chapter Three | </b>Using Facebook: Advanced Techniques 47<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Share Photos and Videos 47<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Sharing Photos and Videos 48<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Manage Events 56<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Working with Events 57<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Join Groups, Networks, and Fan Pages 60<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Create Groups and Fan Pages 61<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Working with Groups, Networks, and<P style="MARGIN: 0px" align=left text-align="left">Fan Pages 62<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Network Professionally 68<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Manage Your Privacy Settings 69<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Managing Privacy Settings 70<b><P style="MARGIN: 0px" align=left text-align="left"> <P style="MARGIN: 0px" align=left text-align="left">Chapter Four | </b>Using MySpace 79<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Sign Up for and Navigate MySpace 80<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Update Your Status 82<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Set Up a MySpace Account and Update Your Status 82<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Personalize Your Profile Page 85<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Personalize Your Profile Page 86<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Find and Communicate with Friends 91<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Find and Communicate with Friends 91<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Manage Your Blog 95<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Share Photos and Videos 96<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Share Photos and Videos 97<b><P style="MARGIN: 0px" align=left text-align="left">Objective 7</b><P style="MARGIN: 0px" align=left text-align="left">Join and Create Groups 101<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 5</b><P style="MARGIN: 0px" align=left text-align="left">Join and Create Groups 101<b><P style="MARGIN: 0px" align=left text-align="left">Objective 8</b><P style="MARGIN: 0px" align=left text-align="left">Promote Yourself or Your Band 105<b><P style="MARGIN: 0px" align=left text-align="left"> <P style="MARGIN: 0px" align=left text-align="left">Chapter Five | </b>Using LinkedIn 111<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Sign Up for and Navigate the LinkedIn Site 112<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Personalize Your Profile 113<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Editing Your LinkedIn Profile 116<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Find New Connections 126<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Finding New Connections 126<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Send and Receive Messages 131<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Sending and Receiving Messages 132<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Join and Create Groups 135<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Joining and Creating Groups 135<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Research Companies 138<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 5</b><P style="MARGIN: 0px" align=left text-align="left">Researching Companies 139<b><P style="MARGIN: 0px" align=left text-align="left">Objective 7</b><P style="MARGIN: 0px" align=left text-align="left">Look for Employment 142<b><P style="MARGIN: 0px" align=left text-align="left"> <P style="MARGIN: 0px" align=left text-align="left">Chapter Six | </b>Using Twitter 149<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Sign Up for and Configure Your Twitter Account 150<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Signing Up for and Configuring a Twitter Account 150<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Personalize Your Profile 153<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Personalizing Your Profile 154<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Tweet 157<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Tweeting 159<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Follow Others 162<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Following Others 163<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Search for Hot Topics 168<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 5</b><P style="MARGIN: 0px" align=left text-align="left">Searching for Hot Topics 168<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Use Twitter Applications 169<b><P style="MARGIN: 0px" align=left text-align="left"> <P style="MARGIN: 0px" align=left text-align="left">Chapter Seven | </b>Using Virtual Worlds as Social Networks 175<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Understand Virtual Worlds 176<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Sign Up for Second Life 178<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Signing Up for Second Life 179<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Personalize and Control Your Avatar 184<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Personalizing and Controlling Your Avatar 185<P style="MARGIN: 0px" align=left text-align="left"> <b>Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Navigate the Virtual World 188<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Navigating the Virtual World 189<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Networking with Others in Second Life 192<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Networking with Others 193<b><P style="MARGIN: 0px" align=left text-align="left">Chapter Eight | </b>Using Other<P style="MARGIN: 0px" align=left text-align="left">Social Media 203<b><P style="MARGIN: 0px" align=left text-align="left">Objective 1</b><P style="MARGIN: 0px" align=left text-align="left">Use Social Bookmarking Services 204<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 1</b><P style="MARGIN: 0px" align=left text-align="left">Social Bookmarking with Digg 207<b><P style="MARGIN: 0px" align=left text-align="left">Objective 2</b><P style="MARGIN: 0px" align=left text-align="left">Share Photos with Flickr 212<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 2</b><P style="MARGIN: 0px" align=left text-align="left">Uploading and Sharing Photos with Flickr 213<b><P style="MARGIN: 0px" align=left text-align="left">Objective 3</b><P style="MARGIN: 0px" align=left text-align="left">Share Videos with YouTube 218<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 3</b><P style="MARGIN: 0px" align=left text-align="left">Uploading and Sharing Videos with YouTube 219<b><P style="MARGIN: 0px" align=left text-align="left">Objective 4</b><P style="MARGIN: 0px" align=left text-align="left">Microblog with Google Buzz 227<b><P style="MARGIN: 0px" align=left text-align="left">Hands-On Exercise 4</b><P style="MARGIN: 0px" align=left text-align="left">Using Google Buzz 228<b><P style="MARGIN: 0px" align=left text-align="left">Objective 5</b><P style="MARGIN: 0px" align=left text-align="left">Create Your Own Social Network with Ning 231<b><P style="MARGIN: 0px" align=left text-align="left">Objective 6</b><P style="MARGIN: 0px" align=left text-align="left">Explore Other Social Media 232<b><P style="MARGIN: 0px" align=left text-align="left">Appendix: Comparing Social Networks 239<P style="MARGIN: 0px" align=left text-align="left">Glossary 241<P style="MARGIN: 0px" align=left text-align="left">Index 245</b>
