Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.
Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.
With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.
Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Rezensionen / Stimmen
"Combining practical advice and methodology with sharp insight and experience, this book is packed with 'need to know' detail. Keep it close - it'll be your go-to reference and guide, equipping you and enabling you to deliver your best."
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Produkt-Hinweis
Maße
Höhe: 240 mm
Breite: 161 mm
Dicke: 21 mm
Gewicht
ISBN-13
978-1-3986-1466-6 (9781398614666)
Schweitzer Klassifikation
Autor*in
Rachel Miller is an internationally recognised authority on Internal Communication, based in London, UK. She's a Chartered PR Practitioner and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. She's a keynote speaker and member of the Company of Communicators. Rachel began her career as a journalist, then spent a decade in-house, before establishing her consulting business, All Things IC, in 2013. She's listed in Inspiring Workplaces' top 101 global employee engagement influencers. In 2020, Rachel was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.
