Tough Times, Smart Choices: Four Crisis Management Basics to Rescue Your Company

This book offers the best and most recent lessons for today's executives using the expertise drawn from the author's vast experience coupled with first-hand accounts of executives who have been there such as Edward Zander of Sun Microsystems, Harvey Golub from American Express, Michael Szymanczyk from Philip Morris, Sanford Weill of Citigroup, John D. Zeglis of AT&T among others. The book provides a practical system for preparing and dealing with crises, as well as how to avoid crises altogether.