Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model" is based on the premise that a newspaper's main product is not news or information, but influence.
Rezensionen / Stimmen
"Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices."-Robert Giles; "Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon."-Gilbert Cranberg"
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Höhe: 235 mm
Breite: 156 mm
ISBN-13
978-0-8262-1568-0 (9780826215680)
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Schweitzer Klassifikation
Philip Meyer is Knight Chair and Professor of Journalism at the University of North Carolina at Chapel Hill. He is the author or coeditor of a number of books, including Assessing Public Journalism (University of Missouri Press) and The Newspaper Survival Book: An Editor's Guide to Market Research.
