The General Data Protection Regulations (GDPR) goes live on 25 May 2018, replacing the current Data Protection Act.
It applies to "controllers" and "processors" of data. The controller is the law firm that has the data - i.e. your law firm holds data on clients and prospects, so you are the data controller. You control what happens to the data you hold. If you use a marketing agency to send your newsletter email for you, the agency is the "processor". Processors are now legally responsible for the data they manage for their controller (you), as are you.
If you operate in the EU, or your contacts are in the EU, it applies to you.
This book provides a plan of action to get consent from your contacts if you want to get it, and how to easily unsubscribe contacts when they request it - even if you have multiple mailing lists all over your firm.
Your firm can (and should) embrace the GDPR, and see it for the opportunities it presents to you, rather than the barriers you think it is putting in your way. As Elizabeth Denham, the UK's Information Commissioner at the ICO, says, "Change is coming. It is inevitable. Progress, however, is optional."
The General Data Protection Regulations (GDPR) goes live on 25 May 2018, replacing the current Data Protection Act.
It applies to "controllers" and "processors" of data. The controller is the law firm that has the data - i.e. your law firm holds data on clients and prospects, so you are the data controller. You control what happens to the data you hold. If you use a marketing agency to send your newsletter email for you, the agency is the "processor". Processors are now legally responsible for the data they manage for their controller (you), as are you.
If you operate in the EU, or your contacts are in the EU, it applies to you.
This book provides a plan of action to get consent from your contacts if you want to get it, and how to easily unsubscribe contacts when they request it - even if you have multiple mailing lists all over your firm.
Your firm can (and should) embrace the GDPR, and see it for the opportunities it presents to you, rather than the barriers you think it is putting in your way. As Elizabeth Denham, the UK's Information Commissioner at the ICO, says, "Change is coming. It is inevitable. Progress, however, is optional."
Sprache
Verlagsort
Verlagsgruppe
Globe Law and Business Ltd
Zielgruppe
ISBN-13
978-1-78358-328-7 (9781783583287)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Simon McNidder is an independent CRM database consultant. His company, Database First Aid, offers organisations proven advice (or assistance) on setting up or improving CRM and marketing data, databases, and eMailshots. Simon has spent over 20 years using, managing, and implementing CRM databases, mostly in law and accounting firms, including 15 years at Pinsent Masons as their CRM database manager (where he won two national CRM industry awards).
Simon McNidder is an independent CRM database consultant. His company, Database First Aid, offers organisations proven advice (or assistance) on setting up or improving CRM and marketing data, databases, and eMailshots. Simon has spent over 20 years using, managing, and implementing CRM databases, mostly in law and accounting firms, including 15 years at Pinsent Masons as their CRM database manager (where he won two national CRM industry awards).
This book covers topics including:
* How to manage unsubscribe requests
* What to do with "right to be forgotten" / delete requests
* Secrets to using GDPR consent to spot opportunities
* Learn what to do when you meet new contacts
* How to manage your database going forward
