A compilation and annotated bibliography of all the research on marketing and advertising to children published over the 30 years. The entries, accompanied by brief annotations, include all of the significant writings on the subject of children becoming consumers, and marketers responding to them.
A compilation and annotated bibliography of all the research on marketing and advertising to children published over the 30 years. The entries, accompanied by brief annotations, include all of the significant writings on the subject of children becoming consumers, and marketers responding to them.
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ISBN-13
978-0-669-27622-0 (9780669276220)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
Professor of Marketing, Texas A&M University, USA
