Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. The book includes a free disk.
Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. The book includes a free disk.
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Gewicht
ISBN-13
978-0-7506-0505-2 (9780750605052)
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Schweitzer Klassifikation
Strategic management - the concept and a model; factors affecting strategy development; a javelin based strategic management computer model; the classic group; analyzing the company; modelling company goals; analyzing the environment; modelling a company's environment; the current strategic position; modelling the current strategic position; the product market portfolio; modelling a company's product market portfolio; developing strategies; computer modelling of new strategies; strategy implementation; evaluation and control; developing and writing a strategic plan.
