Covering the CIMA's Stage 4 Management Accounting paper, this book shows how contemporary strategic management can be used with creativity and control to steer an organization towards its goals. A microcomputer-based strategy model using JAVELIN has been provided to support the text.
Covering the CIMA's Stage 4 Management Accounting paper, this book shows how contemporary strategic management can be used with creativity and control to steer an organization towards its goals. A microcomputer-based strategy model using JAVELIN has been provided to support the text.
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Editions-Typ
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-7506-0339-3 (9780750603393)
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Schweitzer Klassifikation
Introduction and the model; introduction to analyzing the environment; analyzing the organization; the current strategic position; introduction and issues in developing new strategies; introduction to marketing and the marketing process; an overview of implementation; general framework for control and evaluation; a wider view.
