Developing Strategies for Competitive Advantage

Introduction: Developing strategies for competitive advantage, P McNamee. Landmark Techniques. A fundamental approach to strategy development, B Hedley. Strategy and the 'business portfolio', B Hedley. The directional policy matrix - tool for strategic planning, S J Q Robinson, R E Hichens & D P Wade.;A frame of reference for strategy development, P Patel & M Younger; Successful businesses compete on quality - not costs, R Luchs. Managing diversity: strategy and control in diversified British companies, M Goold & A Campbel;. Creating value to keep the raiders at bay, B C Reimann. Building synergy in the diversified business, C J Clarke & K Brennan; Case Histories. Importance of relative market share in strategic planning - a case study, J Delombre & B Bruzeli;s. Portfolio planning at Akzo, Drs T M Tieleman. Portfolio analysis for the small firm, I Bamberger. Tetra Pak - a model for successful innovation, H G Jones. Strategic management in major Japanese hightech companies, G-I Nakamura. Mapping competitive groups in the clothing industry, P McNamee & M McHugh.;