"OK. I've got my Twitter account.now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn't just another social media marketing book-it's the anti-marketing how-to community-engagement book.
Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you'll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.
* Put a new wrinkle on an old contest: "be the 10th person to tweet"
* Create a hashtag game around your company or products
* Instead of polling, ask your followers to help you make a product decision
* Make MadLibs out of your marketing copy or mission statement
* Hold a scavenger hunt, and relay clues via Twitter
* Organize a weekly Twitter chat on various subjects
* Solicit funny product shots, using Twitter's photo-sharing utility
* Spontaneously tweet from a store location: "Meet me now and win!"
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 234 mm
Breite: 154 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-1-4493-0911-4 (9781449309114)
Schweitzer Klassifikation
Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.
Dedication;
Preface;
Introduction;
What This Book Is;
What This Book Is Not;
But What If Twitter Goes Away?;
How to Use This Book;
The QR Codes;
Conventions Used in This Book;
Using Code Examples;
Safari® Books Online;
How to Contact Us;
Chapter 1: The Radio Contest;
1.1 Advanced Strategies;
Chapter 2: The Tweet & Eat;
2.1 Advanced Strategies;
Chapter 3: Hashtag Games;
3.1 Advanced Strategies;
Chapter 4: Twitter Market Research;
4.1 1. You Will Get an Answer;
4.2 2. Your Audience Will Invest Emotionally in You and Your Product;
Chapter 5: Twitter AdLibs;
5.1 Advanced Strategies;
Chapter 6: Twitter Haiku;
Chapter 7: Photo Caption Contest;
7.1 Advanced Strategies;
Chapter 8: Treasure Hunt;
8.1 Advanced Strategies;
Chapter 9: Twitter BOGO-Buy One, Get One;
9.1 Advanced Strategies;
Chapter 10: Discussion Groups;
Chapter 11: Tweet Bombs;
11.1 Advanced Strategies;
Chapter 12: Web Scavenger Hunt;
Chapter 13: Random Retweet;
13.1 Advanced Strategies;
Chapter 14: A Picture is Worth 7.14 Tweets;
Chapter 15: The Star in the Crowd;
Chapter 16: Digital Hide & Seek;
Chapter 17: Smile. You're on Camera.;
Chapter 18: Half-Off Hangman;
Chapter 19: Topic Quotes;
Chapter 20: Twitter Trivia;
Chapter 21: Twitter Telephone;
Chapter 22: Where In The World Is...?;
Chapter 23: I Feel So Close To You Right Now;
Chapter 24: I've Got The Golden Ticket!;
Chapter 25: Real-World Scavenger Hunt;
