Taking a practical approach to marketing planning, this book aims to encapsulate key marketing planning concepts and significant analytical techniques, offering a wide range of examples.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-7506-0094-1 (9780750600941)
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Schweitzer Klassifikation
A summary of marketing planning; a step-by-step marketing planning system; strategic marketing plan documentation; case studies; Simon and Jones Ltd; Moritaki computers; Houston; Draper and Carstairs.
