Craig Mawdsley and Bridget Angear have been practising creative strategy in some of the world's leading advertising agencies for over 25 years. They now run their own consultancy, working directly with clients to solve problems with creativity. In this book they distil what they have learned from their years in the industry, creating 25 simple lessons anyone can apply.
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Illustrationen
Maße
Höhe: 168 mm
Breite: 165 mm
Dicke: 10 mm
Gewicht
ISBN-13
978-1-78963-235-4 (9781789632354)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Craig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards.
Craig began with a Business degree from Bath University joining at Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV.
They now run the independent strategy consultancy, Craig + Bridget.
