Biotechnology

Written for managers, executives and researchers, this book reveals, in a non-technical style, the business side of the rapidly growing biotechnology field, from cures to crops to fuels. Maus describes the manufacturing and marketing of the new man-made organisms for medicine, such as vaccines, interferon, and insulin; for agriculture and animal breeding, including new crops, improved foods, and re-engineered species; and for chemistry, including fuels, enzymes, and chemicals. The book also discusses the new services the technology is creating, and concludes with a discussion of trends and potential markets.