Business Vocabulary in Use includes 66 easy-to-use units, with vocabulary items presented and explained on the left-hand pages and a range of practice exercises on the right-hand pages. It also includes a comprehensive answer key. The book covers a huge range of business topics including jobs; people and organisations; production; marketing; finance and the economy, and business culture. Learners will develop essential business communication skills, focusing on the language used for meetings, negotiations and presentations.
Rezensionen / Stimmen
'An enormous amount of detail taking students to hitherto unattained heights of business linguistic sophistication. The content is both broad and comprehensive in scope. The language is up-to-date and relevant to today's business world, covering such topics as e-mails, the internet and e-commerce.' TEFL Farm
Reihe
Sprache
Verlagsort
Zielgruppe
Für den Englisch-Unterricht
Produkt-Hinweis
Illustrationen
Worked examples or Exercises; 1 Maps; 1 Halftones, unspecified; 50 Line drawings, unspecified
Maße
Höhe: 247 mm
Breite: 190 mm
Dicke: 11 mm
Gewicht
ISBN-13
978-0-521-77529-8 (9780521775298)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Part I. Jobs, People and Organisations: 1. Work and jobs; 2. Ways of working; 3. Recruitment and selection; 4. Skills and qualifications; 5. Pay and benefits; 6. People and workplaces; 7. The career ladder; 8. Problems at work; 9. Managers, executives and directors; 10. Businesspeople and business leaders; 11. Organisations 1; 12. Organisations 2; Part II. Production: 13. Manufacturing and services; 14. The development process; 15. Innovation and invention; 16. Making things; 17. Materials and suppliers; 18. Business philosophies; Part III. Marketing: 19. Buyers, sellers and the market; 20. Markets and competitors; 21. Marketing and the market orientation; 22. Products and brands; 23. Price; 24. Place; 25. Promotion and packaging; 26. The Internet and e-commerce; Part IV. Money: 27. Sales and costs; 28. Profitability and unprofitability; 29. getting paid; 30. Assets, liabilities and the balance sheet; 31. The bottom line; 32. Share capital and debt; 33. Success and failure; 34. Mergers, takeovers and sell-offs; Part V. Finance and the Economy: 35. Personal finance; 36. Financial centres; 37. Trading; 38. Indicators 1; 39. Indicators 2; Part VI. Doing the Right Thing: 40. Wrongdoing and corruption; 41. Ethics; Part VII. Personal Skills: 42. Time and time management; 44. Leadership and management styles; 44. Leadership and management styles; Part VIII. Culture: 45. Business across cultures 1; 46. Business across cultures 2; 47. Business across cultures 3; Part IX. Telephone, Fax and Email: 48. Telephoning 1: Phones and numbers; 49. Telephoning 2: Getting through; 50. Telephoning 3: Messages; 51. Telephoning 4: Arrangements; 52. Faxes; 53. Emails; Part X. Business Skills: 54. Meetings 1: Types of meeting; 55. Meetings 2: the Chair; 56. Meetings 4: Discussion and argument; 58. Meetings 5: Agreement and disagreement; 59. Presentations 1: preparation and introduction; 60. Presentations 2: the main part; 61. Presentations 3: closing and questions; 62. Negotiations 1: situations and negotiators; 63. Negotiations 2: preparing; 64. Negotiations 3: win-win; 65. Negotiations 4: difficulties; 66. Negotiations 5: reaching agreement.
