Marketplace survival depends on a company's capacity to react to innovation and technological advances. The authors, a very accomplished group of professionals, guide readers to appropriate examples of adopting innovation and steer them around possible pitfalls.
Sprache
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Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
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ISBN-13
978-0-87335-164-5 (9780873351645)
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