NEW CUSTOMERS ARE WAITING...
FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
Maximize your ad ROI with newsfeeds, videos, and branded content
Create custom audiences from your contact lists, video views, and page engagement
Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
Boost your Facebook ads using the Audience Network and Instagram
Follow the three-step formula for successful video ads
Maximize campaigns and increase conversions on all traffic to your website
Track and retarget engaged users by leveraging the Power of the Pixel
Make every page on your website 5-10 percent more effective overnight
"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth-as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."
-Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Reihe
Auflage
Sprache
Verlagsort
Produkt-Hinweis
Illustrationen
Maße
Höhe: 254 mm
Breite: 205 mm
Dicke: 27 mm
Gewicht
ISBN-13
978-1-59918-611-5 (9781599186115)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Table of Contents
1. Facebook's Move to Rule the World
2. Should I Pay For Advertising on Facebook?
3. Facebook Advertising Fundamentals
4. How to Setup Your First Campaign
5. How Your Thinking Must Change To Maximize Returns
6. Every Marketer For Generations Has Dreamed Of This
7. Setting Up Campaigns Correctly From The Beginning
8. Batten Down The Hatches
9. Dramatically Improve Your Click Through Rates
10. This Is Insane
11. A Marketing Machine
12. Maximizing Paid Advertising Through Free Services
13. More Tricks For Effective Ads
14. Know More About A Customer Than You Ever Imagined
15. Build A Complete Circle
16. Setting Up A Facebook Page
17. Advertising Your Facebook Page
18. Writing Facebook Status Messages That Engage
19. Drive a Customer To Your Business From The Restaurant Down The Street
20. Facebook Can Drive 10,000 Customers To Your Small Shop
21. Facebook Makes Throwing an Event Fun and Easy
22. How Larger Firms Can Connect To Customers
23. Mind Your Own Business
