Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.
User experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows mid-career professionals and academic readers how to use the vast array of user research methods available. Written by Stephanie Marsh, one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.
Covering all the key research methods including face-to-face user testing, card sorting, surveys and many more, the book gives expert insight into the nuances, advantages and disadvantages of each. While also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its third edition, User Research provides new insight into how to incorporate cross-functional collaboration when approaching user research, how to navigate the ever-changing world of GDPR as AI enters the research space and a pathway to founding their products and services with the understanding of consumer behaviour.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-3986-2509-9 (9781398625099)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.
Chapter - 01: Introduction: why is user research so important?
Section - ONE: The fundamentals: what good research looks likes
Chapter - 02: Planning your research
Chapter - 03: Best practice in user research: who, what, why and how
Chapter - 04: Managing user research
Chapter - 05: Getting the legal and ethical stuff right
Chapter - 06: Cross functional collaboration for impactful research
Section - TWO: Selecting and using user research methods
Chapter - 07: Usability testing: observing people doing specific things
Chapter - 08: User interviews: understanding people's experience through talking to them
Chapter - 09: Getting the best out of stakeholder workshops
Chapter - 10: Content testing: what do people think your content means?
Chapter - 11: Card sorting: understand how people group and relate things
Chapter - 12: Information architecture validation through tree testing: does the structure of your information work for your users?
Chapter - 13: Surveys: how to gauge a widespread user response
Chapter - 14: Diary studies: how to capture user research data over time
Chapter - 15: Contextual inquiry: interviewing people in their own environment
Chapter - 16: Ethnography: observing how people behave in the real world
Chapter - 17: Pop-up research: running fast-paced research in the real world
Chapter - 18: How to combine user research methodologies
Section - THREE: Analysing user research data
Chapter - 19: Content analysis: understanding your qualitative data
Chapter - 20: Identifying themes through affinity diagramming
Chapter - 21: Thematic analysis: going beyond initial analysis
Chapter - 22: Agile analysis
Chapter - 23: Analysing usability data and cataloguing issues and needs
Chapter - 24: Analysing data to create personas to communicate user characteristics and behaviour
Chapter - 25: Analysing data to create mental models: visualising how user think and identify opportunities
Chapter - 26: Turning findings into insights
Section - FOUR: Storytelling: communicating your findings and insights
Chapter - 27: Making recommendation: how to make your research findings actionable
Chapter - 28: Creating executive summaries and detailed reports to present results
Chapter - 29: Using video playback to present your research results
Chapter - 30: Using journey and experience maps to visualize user research data
Chapter - 31: Using scenarios and storyboards to represent the user journey
Chapter - 32: Using infographics to translate numerical and statistical data
Chapter - 33: Conclusion
