This is a practical guide on how to empower your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It identifies which associations yield which benefits and provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles. Four key partnerships are outlined: suppliers, customers, employees/associates and special partners - personal or professional. The book goes beyond the basic "value chain" to encompass the entire range of relationships available to build competitive advantage.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
10 line illustrations, bibliography, references
Maße
Höhe: 229 mm
Breite: 152 mm
Gewicht
ISBN-13
978-1-55786-717-9 (9781557867179)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
The critical partnerships; partnerships with suppliers; partnerships with customers; partnerships with associates and employees; partnerships with special resources and personal partnerships; partnership-based reconfiguration.
