Focuses on business and society - strategy, ethics and the global economy. This text is international in its approach with comparative material on Japan, Europe, the former Eastern Bloc, oil producing countries of the Middle East and developing countries. It combines complete global coverage with coverage of strategy and ethics. Features include: discussion of Japan's declining economy and the effect the German economy is having on the rest of Europe; examples from real-world business practice; expanded coverage of corporate change, vision and leadership and how it affects strategic decision making; and case studies.
Auflage
International 2 Revised ed of
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
ISBN-13
978-0-07-114959-4 (9780071149594)
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Schweitzer Klassifikation
Introduction - the strategic business environment; values and corporation's relationships to society; government and global competition; energy and the environment; the social and legal effects of technology.