A great new book to bring your GCSE classes to life. Stimulate your students with clear explanations and lots of relevant case studies about setting up and running a business. This full-colour textbook is written by Ian Marcouse and contains all you need to ensure a successful business studies course. Covering everything your students need to succeed, it is written in short units of two to four pages that contain: * succinct explanations of key business concepts * examples and case studies from a wide variety of resources * key terms * a wealth of activities and questions * practice questions to ensure students are exam-ready * attractive photos and illustrations * clear and appealing layout. The textbook is accompanied by a teacher's guide that provides answers.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Grundschule und weiterführende Schule
Illustrationen
Maße
Höhe: 273 mm
Breite: 212 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-0-340-92698-7 (9780340926987)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Ian Marcouse was Chief Examiner for AQA Business Studies A level for over 10 years, and wrote the current syllabus. He is a consultant to QCA and the BBC and Founding Editor of Business Review magazine. A leading author, his titles include the best-selling text book Business Studies.
Spotting a business opportunity; An introduction to business enterprise; Understanding customer needs; Customer demand; Market mapping; Competition - role and limitations; Analysing competitor strengths and weaknesses; Understanding the need to add value; Invention and innovation; Assessing a franchise opportunity; Showing enterprise; Introduction to enterprise skills; Thinking creatively; Deliberate creativity; Business risks and rewards; Calculated risks; Other enterprise qualities; Putting a business idea into practice; Introduction to getting it right; Estimating revenue; Estimating costs; Calculating and using profit; The role and importance of cash; Forecasting cash flow; Raising finance; Objectives when starting up; Making the start-up effective; Introduction to effective start-up; Customer focus and the marketing mix; Is the customer always right?; Limited versus unlimited liability; Start-up legal and tax issues; Effective, on-time delivery; Recruiting the right staff; Staff training; Motivation; Understanding the economic context; Introduction to the economic context; Demand and supply; Prices in commodity markets; Interest rates; Exchange rates; Changes in economic activity; Forecasting economic activity; Stakeholders; The effect of business and economic activity on stakeholders.
