Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: c decision making systems c strategy c policy and accountabilities c knowledge management c people and behaviour c targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.
Rezensionen / Stimmen
'Manton has written a book for KM and IPR business professional, and his case for integration needs to be made, and is made well, because these issues pervade decision making at corporate, project and community of practice levels. Very much a book for our times.' Journal of Librarianship and Information Science
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Professional Practice & Development
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 11 mm
Gewicht
ISBN-13
978-1-138-26327-7 (9781138263277)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Steve Manton is managing consultant of IP&AM Ltd where he has provided training and consultancy to organizations with a collective turnover of over AGBP10b/a. In his early career he was the head of the intellectual property department in a large multinational and has also been the managing director of an intellectual property exploitation company.
Contents: List of figures; Foreword; Introduction; Background; Intellectual asset strategy; Policy and accountabilities; Decision making; People and behaviour; Targets and challenge; Processes - knowlege management; Processes - information management; Processes - patent portfolio management; Processes - IP and IA functions; Processes - Intellectual asset plans; IA management within a group of companies; Licensing; Agreements; Valuation of intellectual assets; Due diligence; Appendix 1: Intellectual property rights; Index.
