This is an introduction to the complexities of direct mail which explains how mail marketing can improve business. It covers list procurement, creating a package, test mailings and assessing the results. Post Office services for direct mailings are described in detail.
Reihe
Sprache
Verlagsort
Zielgruppe
Illustrationen
Maße
Höhe: 215 mm
Breite: 170 mm
Gewicht
ISBN-13
978-0-7494-0569-4 (9780749405694)
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Schweitzer Klassifikation
Develop a direct mail strategy; finalize your list; testing and budgeting; develop your creative approach; put it all together; results make the difference.
