Drawing on a wide range of expertise from 17 contributors, this book examines the important management topic of competitive advantage for the construction sector. Strategic management is the long-term management of the relationship between a company and its business environment. Competitive advantage is an important topic within strategic management - companies need to be aware of those activities where they have superiority over their competitors. This book places its discussion of these topics in the context of the construction industry.
Drawing on a wide range of expertise from 17 contributors, this book examines the important management topic of competitive advantage for the construction sector. Strategic management is the long-term management of the relationship between a company and its business environment. Competitive advantage is an important topic within strategic management - companies need to be aware of those activities where they have superiority over their competitors. This book places its discussion of these topics in the context of the construction industry.
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-7506-1075-9 (9780750610759)
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Schweitzer Klassifikation
Part 1 Strategic management for competitive strategy and advantage: strategic management in construction - conceptual foundations; strategic management and competitive advantage in construction; strategic marketing management; organizational innovation and development; an introduction to bidding strategy; competitive bidding and tendering policies; the strategic management of projects. Part 2 Organization and the construction company: management development in construction; the effects of culture on the management of organizations; organizational change; industrial relations in the UK construction industry - a sociological and organizational analysis. Part 3 International business strategy in construction: competitive advantage in the international construction industry; competition within the EC and the Single European Market in 1992; UK contractors in national and intermediate markets; the Asia Pacific Rim - market opportunities for contractors; the strategy of Japanese construction contractors in their penetration of construction markets; the North American construction industry. Part 4 Strategic management in construction companies - an integrated approach for achieving business competitive advantage: competitive advantage in construction - a synthesis.
