This fifth edition has been thoroughly updated and revised in order to address this broader set of managerial concerns. Through down-to-earth descriptions of forecasting - including the possibilities and limitations and its role in the management process - this book gives the knowledge, tools, and techniques needed to accurately forecast and manage a business future, especially in today's increasingly uncertain business environment.
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Für höhere Schule und Studium
Für Beruf und Forschung
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ISBN-13
978-0-471-52188-4 (9780471521884)
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Schweitzer Klassifikation
The role and importance of forecasting in management: forecasting and management: an introduction; the need for, and role of, forecasting; what can and cannot be predicted; quantitative forecasting methods: introduction to quantitative forecasting methods; smoothing methods; decomposition methods for time-series forecasting; autoregressive/moving average (ARMA) methods; simple regression methods; multiple regression; econometric modelling; forecasting challenges - explaining the past versus predicting the future; judgmental approaches to forecasting; biases and limitations in judgmental methods; monitoring approaches; selecting appropriate and quantitative methods; integrating judgmental and quantitative methods; technological and environmental forecasting; forecasting applications - the use of forecasting in business organizations; forecasting the short term; forecasting the medium term; forecasting the long term; support tools for quantitative forecasting: data development and computers; achieving forecasting's full potential.