Here is a new edition of the standard management forecasting book in the field. Since the first edition appeared in 1973, this work has been translated into ten languages. This edition presents a broad range of forecasting techniques and their practical application, with discussion of each method's strengths and weaknesses. New chapters reflect recent developments in forecasting approaches and tools, and address the role of forecasting in the management process.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
Maße
Gewicht
ISBN-13
978-0-471-60063-3 (9780471600633)
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Schweitzer Klassifikation
Part 1 The role and importance of forecasting in management: forecasting and management - an introduction; the need for, and role of, forecasting; what can and cannot be predicted. Part 2 quantitative forecasting methods - introduction to quantitative forecasting methods; smoothing methods; decomposition methods for time-series forecasting; autoregressive/moving average (ARMA) methods; simple regression methods; multiple regression; econometric modeling. Part 3 Forecasting challenges: explaining the past versus predicting the future; judgmental approaches to forecasting; biases and limitations in judgmental methods; monitoring approaches; selecting appropriate and quantitative methods; integrating judgmental and quantitative methods; technological and environmental forecasting. Part 4 Forecasting applications: the use of forecasting in business organizations; forecasting the short term; forecasting the medium term; forecasting the long term; support tools for quanti
