This international guide on business-to-business marketing examines such topics as product line management, the business marketing planning process, and direct marketing applications in the business market.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 233 mm
Breite: 177 mm
Gewicht
ISBN-13
978-0-205-13067-2 (9780205130672)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
