European Business Strategies

1992 will present a major challenge for all European companies. Whilst most business executives will need to evaluate their own company's market position, they will also need to know what strategies other companies are adopting in order to tackle the challenge and opportunities presented by the single European market. This book aims to provide this type of information and is based on a study of 250 top European companies and their preparations for 1992. Using as his starting point the analysis of 22 market sectors, the author uses the international case studies to build a strategic framework for companies to tackle the European market as it develops from 1992.