A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through *a thorough history of social media and pioneers of the field; *chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; *discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; *and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Rezensionen / Stimmen
A well-researched book based on years of teaching, research, and practice, Luttrell captures the necessity of social media use for communications practitioners in a variety of organizations while noting the ethical and legal responsibilities inherent in today's interactive, on-demand, world. -- Karen McGrath, Professor of Communications, The College of Saint Rose Regina Luttrell's book provides a valuable guide for how organizations can leverage the power of social media to strategically build, engage and sustain relationships with their key publics. -- Patricia Swann, associate professor of public relations and journalism, Utica College The book is fill of real-world examples of successful social media campaigns that organizations can utilize to adapt to their own social media planning...Overall, this book is a good hands-on reference guide for public relations practitioners to use social media in their daily routines. Communication Booknotes Quarterly
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing Plc
Illustrationen
12 black & white illustrations, 4 black & white halftones
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-1-4422-2612-8 (9781442226128)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Regina Luttrell is associate professor of public relations and social media at Eastern Michigan University.
Foreword, Ryan Schram Introduction Part I: The Advancement of an Industry Chapter 1: The Four Quadrants of Public Relations Chapter 2: The Evolution of Social Media Chapter 3: Status: "It's Complicated" Part II - Formulating a Strategy: Social Media Tools used by PR Practitioners Chapter 4: Social Press Chapter 5: Sharing Expertise Chapter 6: Social Networks Chapter 7: Photo Sharing Chapter 8: Video Chapter 9: Crisis Management on the Social Sphere Chapter 10: Rules of Engagement: Developing an Effective Social Media Policy for Your Company & Employees Chapter 11: Online Media Centers in a Connected World Chapter 12: Measuring Social Media's Impact and Value Part III -The Social Media Plan Chapter 13: The Roadmap to Success: Developing a Social Media Plan Index About the Author
