Business Policy

Business policy is to business what strategy is to the military. If the wrong strategy is chosen in warfare the battle, and ultimately the war, may be lost. The history of the last two decades indicates that business is no different. The period is littered with the remains of once great companies: in all cases they failed in one way or another to adopt an appropriate strategy or to meet the needs of the ever-changing environments in which they operated. This fully revised and updated second edition of "Business Policy" provides an introduction for both undergraduate and postgraduate courses in business policy and coporate strategy. Its practical approach makes it also useful for executive and post experience courses in business schools and companies. Key concepts in strategic objectives, processes, analysis and implementation are covered with major sections examining: values and culture; missions and objectives; financial appraisal; strategies for multinationals; entry and exit, strategies; collapse and turnaround; and designing strategies for the future. The book is accompanied by a second edition of "Cases in Business Policy".