New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation on. Branding First Vol. 2 explores the importance of new branding in a variety of ways, displaying rebrands as well as new identities that feature bold colors, creative formats, and sophisticated styles perfectly matched to the brands they're put to work for. Featured projects include the United States Postal Service, the Girl Scouts, and Bombay Sapphire Gin, as well as as independent restaurants, technology companies, fashion brands, and many more.
Sprache
Verlagsort
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
Illustrationen
Maße
Höhe: 259 mm
Breite: 204 mm
Dicke: 32 mm
Gewicht
ISBN-13
978-988-15624-3-2 (9789881562432)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.
