Museum Flack

Table of Contents
Foreword
Key Terms
Preface
Introduction
Chapter 1: Think Like a Journalist
Chapter 2: What Makes News
Chapter 3: Magic of the Message
Chapter 4: Tools in the Toolbelt
Chapter 5: Working with News Reporters
Chapter 6: The Art of the Pitch
Chapter 7: Selecting and Training Spokespeople
Chapter 8: What's the Plan?
Chapter 9: Crisis Communication
Chapter 10: Social Media
Chapter 11: Did Your Plan Work?
Chapter 12: The Future
About the Author
Index