While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.
Rezensionen / Stimmen
This manual gives us useful guidelines for the strategic planning process. . . . It deals with the reasons for a plan and the structure of the planning process and the methods. It takes us from 'problems to strategies' and outlines the writing of the plan and the implementing of it, the evaluation of the plan and lastly what can go wrong and how to fix it. Making planning a top priority is rightly emphasised. Managing expectations in an environment of limited resources gets attention as one of the issues to be addressed. The importance of a financial plan is explained. There are a useful glossary, bibliography and index. -- Des Griffin * ReCollections *
Sprache
Verlagsort
Maße
Höhe: 267 mm
Breite: 187 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-7591-0968-1 (9780759109681)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Gail Dexter Lord is co-founder and director of LORD Cultural Resources Planning and Management. Kate Markert is associate director of the Walters Art Museum. She holds an M.A.S. of Management from Johns Hopkins University and an M.A. of Art History from the University of Maryland, College Park.
Chapter 1 WHY Conduct a Strategic Plan?
Chapter 2 WHO: The Structure of Strategic Planning
Chapter 3 HOW: The Methods of Strategic Planning
Chapter 4 From Problems to Strategies
Chapter 5 The Strategic Planning Retreat
Chapter 6 Writing the Plan
Chapter 7 Implementing the Plan
Chapter 8 Evaluating the Plan
Chapter 9 Conclusion: What Can Go Wrong and How to Fix It
