The definitive, behind-the-scenes guide to mastering information design
Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects.
A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features:
* Complete descriptions and comparisons of various formats
* A range of helpful exercises to reinforce covered material
* Handy summary boxes, bulleted lists, captions, and examples
* A wealth of useful resources for professionals and students
Produkt-Info
Auflage
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Illustrationen
Photos: 145 B&W, 64 Color; Drawings: 63 B&W, 0 Color
Maße
Höhe: 239 mm
Breite: 210 mm
Dicke: 29 mm
Gewicht
ISBN-13
978-0-471-66295-2 (9780471662952)
Schweitzer Klassifikation
Ronnie Lipton is the Director of Transform and Function, a firm that consults with organizational communicators on effective writing, editing, design, and multicultural communication. An award-winning journalist and publication designer, she's also the author of Designing Across Cultures and Information Graphics and Visual Clues. Lipton has taught journalism in George Washington University's Publication Specialist Program and graphic design at the University of Maryland.
Acknowledgments.
Introduction.
SECTION I: AUDIENCE.
Identifying the Audience.
Chapter 1. How humans (almost) universally Perceive.
Chapter 2. Usability and how to achieve it.
SECTION II: WORD DESIGN.
How to Design Understandably.
Chapter 3. How to work with type and layout.
Chapter 4. How to write clearly.
Chapter 5. How to use color meaningfully.
SECTION III: PICTURE DESIGN.
How to Design Meaningful Graphics.
Chapter 6. How to make pictures that inform.
Chapter 7. Design, label, and caption diagrams clearly.
Chapter 8. Clear forms improve users' experience.
Chapter 9. How to help people find their way clearly.
Bibliography/resources.
Index.
About the author.
