Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.
Auflage
International 2 Revised ed
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
col. Illustrations, forms, col. ports.
Maße
ISBN-13
978-0-07-115387-4 (9780071153874)
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Schweitzer Klassifikation
The world of retailing; retailing strategy; merchandise management; store management and operations.
