Almost overnight `corporate culture' have become bywords in management circles. In this book Ronnie Lessem explains the evolution of the concept and proposes ways to transform cultural theory into corporate practice. Using case material from Britain and the United States he illustrates the four major approaches to managing cultural change available to managers today: primal, rational; developmental; metaphysical. In any company, a mixture of these approaches should be applied to bring about cultural evolution. The application will depend upon factors such as individual personality; national culture; the shape of organizational development; and the existing corporate culture. With the advent of 1992, organizations will need to be developed from nationally to internationally-based institutions. A cultural inventory has been included in this book to help determine the cultural dominance in your company - and to identify the appropriate cultural transformation for your company in the 1990s.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
Maße
Höhe: 165 mm
Breite: 241 mm
Gewicht
ISBN-13
978-0-566-02774-1 (9780566027741)
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Schweitzer Klassifikation
Introducing corporate culture; uncovering fertile British grounds; the primal way; the rational way; the developmental way; the metaphysical way; the primal approach to corporate culture; a rational diagnosis of corporate culture; the story of Psion; the metaphysical approach to cultural transformation; managing cultural change.
