UNDERSTANDING INTELLECTUAL PROPERTY. Importance of Intellectual Property. Legal Framework and Requirements. Dangers of Failing to Consider Intellectual Property Issues. Value and Benefits of Intellectual Property. SELECTING MOST APPROPRIATE INTELLECTUAL PROPERTY PROTECTION. Introduction to Protection Analysis Model. Deciding Whether Protection Is Warranted. Trade Secret Protection: A Threshold Level of Protection. Is Patent Protection Appropriate?. Choosing Between Trade Secret and Patent Protection. Is Copyright Protection Appropriate?. Is Trademark Protection Appropriate?. INTELLECTUAL PROPERTY MANAGEMENT STRATEGIES. Why Company Intellectual Property Policies and Procedures Are Necessary. Company Policies and Procedures that Maximize Preservation of Intellectual Property Rights. Managing the Intellectual Property Portfolio. Appendices. Table of Cases. Index.
