Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 279 mm
Breite: 210 mm
Dicke: 9 mm
Gewicht
ISBN-13
978-0-578-00802-8 (9780578008028)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
