This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field who are all actively involved in the collection and analysis of polls for national media.
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978-0-8039-4074-1 (9780803940741)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.
Introduction - Paul J Lavrakas
The Use of Public Opinion Polls by the New York Times - Michael R Kagay
Some Examples From the 1988 Presidential Election Campaign
Media Polls, the L A Times Poll and the 1988 Presidential Election - I A Lewis
A Short History of Exit Polls - Warren J Mitofsky
Public Polls and Election Participants - Harrison Hickman
Public Attitudes about News Organizations, Campaign Coverage and Polls - Michael W Traugott
Public Reactions to Polling News During the 1988 Presidential Election Campaign - Paul J Lavrakas, Jack K Holley and Peter V Miller
Media Use of Pre-Election Polls - Frank W McBride
Journalism with Footnotes - Peter V Miller, Daniel M Merkle and Paul Wang
Reporting the `Technical Details' of Polls
The Press and Political Polling - Jack K Holley
