America's Greatest Brands covers the history, innovations and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. This series is essential reading for anyone interested in brand and product management, advertising, marketing, and public relations.
Sprache
Verlagsort
Produkt-Hinweis
Fadenheftung
Pappband
mit Schutzumschlag
Maße
Höhe: 348 mm
Breite: 253 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-0-9706860-5-3 (9780970686053)
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Schweitzer Klassifikation
