Represents a new departure point for building better international business a superb analysis' Philip Kotler Kellogg Graduate School of Management Every corporate CEO and their top executives should read this book. The ten international business strategies in Winning Worldwide are outstanding.' Don A. Hykes Managing Director A.T. Kearney Inc.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Editions-Typ
Maße
Höhe: 157 mm
Breite: 236 mm
Gewicht
ISBN-13
978-1-900961-05-9 (9781900961059)
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Schweitzer Klassifikation
Risks worth taking; core skills worth mastering; entry barriers worth overcoming; managing product sourcing; managing customer selection; managing value creation; alternative futures; financing market expansion; national differences translated into competitive advantage; globalizing the firm.
