Designed to help foster ethically and socially responsible behaviour in marketing, this book reviews the tough ethical issues that managers must face in both operational and strategic areas. Covering all the major ethical dimensions of all marketing activities the text provides a theoretical foundation for marketing decisions and discusses ethical issues related to advertising, sales management, international marketing and marketing research.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 234 mm
Breite: 180 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-0-205-13627-8 (9780205136278)
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Schweitzer Klassifikation
1. Analyzing Marketing Ethics.
2. Ethical Reasoning and Marketing Decisions.
3. Ethics in Marketing Research.
4. Product Management Ethics.
5. Ethical Issues in Distribution, Retailing and Pricing.
6. Ethical Concerns in Advertising.
7. Personal Selling Ethics.
8. International Marketing Ethics.
9. The Ethics of Social, Professional, and Political Marketing.
10. Implementing and Auditing Marketing Ethics.
