An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and.open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
* Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
* Analyzes several real-world examples of successful strategies for marketing on Twitter
* Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
* Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
Auflage
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
Maße
Höhe: 23.3 cm
Breite: 18.5 cm
Dicke: 15 mm
Gewicht
ISBN-13
978-0-470-56172-0 (9780470561720)
Schweitzer Klassifikation
Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.
Introduction.
Part I: The Future of Twitter in Business.
Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business.
Chapter 2: Getting Started with Twitter.
Part II: Building and Implementing Your Twitter Marketing Roadmap.
Chapter 3: Combining New and Old Media Marketing.
Chapter 4: Planning Your Twitter Marketing Strategy.
Chapter 5: Being Productive with Your Twitter Marketing Plan.
Chapter 6: Your Marketing Plan.
Part III: Devising Online Strategies for Twitter Marketing Domination.
Chapter 7: Building Your Personal Twitter Tribe.
Chapter 8: Leveraging Your Twitter Tribe.
Chapter 9: Reaching Your Customers.
Chapter 10: Creating Quality Content on Twitter.
Part IV: Implementing Twitter Strategies for Offline Marketing Domination.
Chapter 11: Promoting to Attract Sales Leads.
Chapter 12: Improving Your Customer Service.
Chapter 13: Relating to the Public.
Chapter 14: Building Thought Leadership on Twitter.
Part V: The Part of Tens.
Chapter 15: Top Ten Do's on Twitter.
Chapter 16: Top Ten Don'ts on Twitter.
Chapter 17: Top Ten Thought Leaders on Twitter.
Chapter 18: Top Ten Tools to Use for Twitter Productivity.
Appendix: Great Twitter Marketing Ideas in 140 Characters or Less.
Index.
