Morgan is one of the oldest sports car makers in the world, a company which has successfully negotiated the difficult waters of motor manufacturing, bucking trends and defying market forces all the way. How has a company from such modest beginnings in rural England continued in an equally modest way - barely changing its approach to manufacturing, marketing and selling - to produce beautifully crafted, highly covetable cars which continue to engender such passionate feelings? Written with the full co-operation of the family, this is the history of the company as it has been boldly shaped by three generations with the same underlying philosophy in pursuit of the same ideal personified by the Plus 8 - rejuvenated by the brand new Aero 8 - in the factory where it all began 90 years before.
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
16pp colour & 16pp b&w photographs
Maße
Höhe: 243 mm
Breite: 162 mm
Gewicht
ISBN-13
978-1-85227-899-1 (9781852278991)
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Schweitzer Klassifikation
With a vast knowledge of motoring history, motor sport and contemporary cars, Brian Laban has been writing about cars for 25 years. Former press officer for the British Automobile Racing Club, he has contributed to all the most notable British car magazines, written for car manufacturers and their customer magazines and published some 30 books on mot aspects of the motor industry. His most recent book was The Mini (Harper Collins, 1999). He contributes regularly to The Daily Telegraph and Sunday Business newspapers, and to Auto Express and many other magazines. In 1991 he won the Guild Of Motoring Writers' Pierre Dreyfus award for the most outstanding journalistic effort of the year.
